Dynamic

Relevant Audience

In the past serving a relevant message to each viewer of your ad wasn't easy and would often involve trafficking numerous creatives for one campaign. With dynamic creative you can build just one ad template and easily swap out elements including CTA, images, background colors, text and click through url without having to re-traffic your creative. Not only is the creative easy to update you can also control who sees which version of your ad.

The DoubleClick Dynamic product is extremely flexible and can help you find the right audience during each stage of the purchase funnel.

Dynamic with DoubleClick

Dynamic creative utilises the DoubleClick Ad Serving technology to deliver meaningful ads to your desired audience at scale. By leveraging a variety of different data signals you can reach the right people at the right time and in the right place.

Resources:

Below you will find links to some helpful resources to get you started with your dynamic campaign

Studio Packaged Solutions:

The DoubleClick dynamic product is divided into seven packages which contain resources to make it easy to get your campaign up and running as quickly as possible.

Learn more and download examples here

Google Web Designer:

Ensure your ads are mobile compatible by creating HTML5 without having to code a single line.

Learn more and download here

Programmatic:

Integrate with DoubleClick Bid Manager or AdWords to serve the right message to your audience at massive scale.

Dynamic Best Practices

Here are some helpful hints and tips to get you started:

Keep it simple! A simple strategy is often the most effective. Stick to one packaged solution at a time to ensure campaign success.

HTML5. Make sure your dynamic message is seen. Using HTML5 ensures your dynamic message is served across mobile and non flash compatible browsers.

Campaign planning. Make sure you know which elements of your creative you need to be dynamic before beginning production. It’s much easier to remove dynamic functionality than it is to add it in later.

Case studies

Peugeot

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